Apothespa the new name for Aromatika

by Lisa Hosking

Aromatika was launched in 2006 by founder Lisa as a manufacturer of organic and natural skincare based in Devon. Over the next 14 years the company has grown to include 4 retail shops, two online retail stores, a production unit (where everything is still handmade), 3 beauty day spas and a successful wholesale business supplying spas and beauty rooms nationwide.

It is this growth in the spa side of the business which has prompted the re brand from Aromatika to Apothespa.

Lisa said “The change of name to Apothespa is something I have been thinking about for a while and now seems to be the right time to make the change. When I started Aromatika the business was very product focused, but over the years the beauty and spa side has grown in importance, so the name change was something I wanted to bring in now. Everything else will stay the same, it will just be a name change rather than a change in look or products.”

Today has been designated as “Apothespa Day”, with a rebranded website (www.apothespa.co.uk) including a “Rebranding 25% Off Special Offer” for a limited time only.

Lisa continued “The feedback so far has been excellent. A few customers were sad to hear that Aromatika's name is being changed but things aren't really changing other than the name and hopefully people understand the reasoning. This is an exciting time for Apothespa!